Still 'My Time' for Bradley as book sales continue with no sign of slowing down

Cycling knight Sir Bradley Wiggins is continuing to provide the sports book market with a shot in the arm, even in the traditionally quiet period at the start of a new year.

The Wiggins autobiography, My Time, published by Yellow Jersey, was last year's Christmas hit by a massive margin, the fastest sports biography to clock up 200,000 sales since David Beckham's My Side in 2003.

But where other books that caught the reading public's imagination in the run-up to Christmas have tailed off a little, sales of the Wiggins story have kept on growing.

Nielsen BookScan had recorded almost 229,000 copies of My Time sold by the end of 2012 and another 11,000 have been added in the first month of 2013.  With renewed interest in Wiggins' two previous autobiographies, the Tour de France winner and Olympic gold medallist has sold 278,000 books since the close of London 2012.

This compares with a modest post-Christmas increase from 63,000 copies sold to 67,000 for Jessica Ennis's post-Olympic memoir Unbelievable: and an extra 2,000 copies for Victoria Pendleton's Between the Lines.

An analysis by The Times newspaper suggests Wiggins could earn £1.2 million on the back of his success, although that figure is dwarfed by the potential earnings Ennis can anticipate.

The heptathlete has been described as a 'sponsor's dream', combining good looks with a charming personality.  She has signed contracts with adidas and Pruhealth reportedly worth £450,000 a year and further deals could net her as much as £3.5 million, according to The Times.

Distance runner Mo Farah has endorsement deals with Virgin Media worth £500,000 and with Nike worth £430,000, which the analysis reckons will add up to £3 million earnings directly attributable to his two Olympic golds.

However, a Farah life story has been put on hold for the moment, although his representatives have denied a story that they were unimpressed with the size of advances offered.  They say they want it to be well researched and well written and that it will be released later this year, or in 2014.

My Time: An Autobiography , by Bradley Wiggins
Unbelievable: From My Childhood Dreams to Winning Olympic Gold, by Jessica Ennis
Between the Lines: My Autobiography, by Victoria Pendelton



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